Interactive Bow-Tie Calculator

Only 18% of total deal value is captured at initial close. 82% comes from future recurring revenue. Adjust your metrics to see real-time NRR impact and where IAWs accelerate expansion.

Revenue Metrics

Monthly Recurring Revenue: $100,000

Expansion Percentage: 20%(best-in-class PLG: 30–50%)

Gross Retention: 95%(target: ≥95%)

Expansion Impact

Net Revenue Retention

115.0%

Target: enterprise ≥115% · PLG ≥130%

Expansion Revenue

$20,000

per month from expansions

Bow-Tie Grade

Good retention with growth potential

AI Agent Configuration

Expansion Detection

Identify upsell signals from product usage

Churn Prediction

Score at-risk accounts before they churn

Auto Engagement

Trigger expansion campaigns automatically

Agent Confidence Score95%

Higher confidence enables more autonomous agent actions with reduced human oversight.

Agent Architecture Blueprint

Customer Health Monitor

Usage patterns · Engagement scoring · Risk flagging

Expansion Opportunity Detector

Feature adoption · Threshold alerts · Cross-sell identification

Automated Campaign Manager

Segment targeting · Personalized outreach · Success tracking

// MCP Integration Endpoints
- Salesforce: Account health, usage data
- HubSpot: Engagement tracking, campaigns
- Product Analytics: Feature adoption
- Slack: Alerts, approvals

// Confidence Mechanisms
- Human review for >$50K expansions
- A/B testing for engagement strategies
- Drift detection for model updates